Vizz Design is a web design firm located in the Raleigh-Durham area. We focus on conversion optimization--which ultimately means more sales for you!
Q: Why Is Having a Website Important?
Having a website is important because it gives you credibility. Imagine if someone Googles your business and all they find is a Facebook page–or no website at all! This can give potential customers a bad impression.
They may think you’re not taking your business seriously or, even worse, that your business is a scam.
Having a professional website makes your business tangible and legitimate. Not only that, but having your own website allows you to create a custom design and layout that reflects the values and benefits of your business.
Q: What is Conversion Optimization?
A: Conversion optimization is the process of converting a user on your website. “Converting” could be making a sale, but it could also be turning them into a lead that could turn into a sale later on.
Vizz specializes in conversion optimization and can help you turn your visitors into customers. At Vizz, we are different than other web design firms because we don’t just build sites that looks good; we build sites using techniques that are scientifically-proven to increase sales.
Q: How Can Conversion Optimization Help My Business?
A: Conversion optimization can greatly increase your revenue. While ads and SEO work to bring visitors to your site, conversion optimization is the vehicle that will turn more of those visitors into customers.
Having a website that is set up with conversion optimization in mind will also decrease your workload and increase your ranking with search engines. This is because the same things that are required to optimally set up your site are the same things that help your site rank higher with search engines like Google.
It also decreases your workload as we will set up your site to do many things for you automatically, from backups to answering customer’s questions and more.
Q: What Do You Use to Build Your Websites?
We strongly prefer WordPress. This is because you can have a highly customized site with WordPress without paying the high prices of having a custom site built.
We can even train you on how to upload your own articles, photos etc after your site is built (in case you want to change anything on your own in the future). Both of these factors means you’ll save a lot of money in the long run.
Google also loves sites built with WordPress so you’re more likely to rank higher.
Finally, WordPress can accommodate your business as it grows. Large sites like BBC America, Microsoft News, Sony Music and The Walt Disney Company are all WordPress sites.
Q: Do You Ever Outsource Your Work?
Not to anyone outside the U.S. or Canada. It is our policy to use primarily use U.S.-based contractors (with the occasional Canadian thrown in!)
A lot of the work will be completed by the company founders, Raina Cassity and Bob Haegele. But we do use contractors for videography, photography, and sometimes for writing or the odd back-end issue.
Most of these contractors are based in the Raleigh-Durham area.
Q: My Business Is On a Budget Right Now. Can You Still Help Us?
Yes. We have pay-as-you-go plans, which means we can make adjustments to your site as your budget allows. What’s great is that small changes–like updating your copy or swapping out a few photos–can lead to big results.
We encourage you to have a ten-minute conversation with us to learn more about how we can help you, even if you don’t have much to spend at the moment. (We promise, no hard sales. Just a conversation…)
Q: How Can I Rank Higher With Google and Other Search Engines?
Setting up your site using conversion optimization tactics will help a lot. It’s like having a rocket launcher for your site. The things required for optimization are also the things that have a positive impact on SEO.
Once your site is set up, we can give you an SEO plan moving forward. Since SEO is a long game that requires constant attention, you will need to be prepared for ongoing expenses if you want to rank at the top (and stay there).
At Vizz, we can help you with smaller, ongoing SEO efforts. For larger SEO needs, we can refer you to one of our trusted SEO partners.